About Us - Founders of the Snoozle slide sheet

The people behind the Snoozle

The Snoozle is a brand owned by Nordic Dynamic ehf. in Iceland, an innovative health care product company founded in 2011 by Lilja Þorsteinsdóttir and Duena Blomstrom.

We aim to please

Our mission is to bring you quality products that improve your wellbeing and help keep you energized. We aim to please, so if you have any problems with your Snoozle or for some reason need to return it don't hesitate to contact us at thesnoozle@thesnoozle.com or fill out the form on our contact page

If you came here to find out more about the founders, here goes:

Lilja, a mom of 3 young girls, suffered from severe SPD in pregnancy and found a slide sheet to be incredibly helpful for managing the pain caused by rolling over in bed at night. In fact, she still uses her Snoozle  slide sheet every night almost 4 years after her last pregnancy since she has since been diagnosed with Ankylosing Spondylitis, a painful type of arthritis that affects her hips and back. She is now determined to help other people in pain.




Duena has a little girl born in 2010 at the end of a few gruelling rounds of IVF. She wishes to the high heavens she'd had the luxury of a Snoozle when her pregnancy proved painful and difficult, with debilitating backache that had her sleeping in a chair towards the end.

Our location and the Snoozle's availability

Our company is based in Iceland but your Snoozle will be shipped from our warehouse near London. We ship worldwide except for the US. For US customers, please note that the Snoozle is available at First Street Online.


Nordic Dynamic ehf. 

Fifusel 7

109 Reykjavik


Iceland phone nr: +354-519-5545

UK phone nr: +44 2030 867 264


Product photographs on page taken by: Peturthor photographer

Product videos: KALT studios

Our online marketing in Iceland and internationally: Svartigaldur